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Iberian Conference on Information Systems and Technologies, CISTI(9)
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Medios documentales, educativos, informativos; periodismo(8)
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An application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAnálisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
ArticleAbstract: Structural equation modeling (SEM) is a useful statistical technique that establishes measurement moPalabras claves:Brand Equity, purchase intention, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusAdvertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusAgenda setting and economic crisis: Influence of the press in the consumption and saving behavior
ArticleAbstract: The analysis of media influence over society has generated an important interest for social investigPalabras claves:Agenda Setting, Consumption periodismo, interactividad, media, Participacion, Savings, Social media, TwitterAutores:Costa-Sanchez C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopusDifusión de la prensa diaria en España 1998-2008: papel vs digital
ArticleAbstract: The circulation of newspapers that have both a "paper version" and a "free digital" version is analyPalabras claves:audience, Circulation media, digital journalism, Digital newspapers, El Mundo, EXPANSION, internet, Marca, Online journalism, Print newspapersAutores:Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusFrom paper to metamedia: The press before the end of printing cycle
ArticleAbstract: We discuss the disappearance of printed newspapers, an important transformation which is a result ofPalabras claves:Daily press, EVOLUTION, Future, media, Metamedia, newspapers, paper, Printed newspapers, ProspectiveAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusInfluence of manufacturer signature on store brands' loyalty and purchase intention
ArticleAbstract: With today's trend toward higher store concentration, building strong store brands has become a prioPalabras claves:Loyalty, Manufacturer, purchase intention, Retailer, Store brandAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusKey actions for developing rural community tourism : The case of the parishes of Mangahurco, Cazaderos and Bolaspamba in the Zapotillo Canton (Loja-Ecuador)
Conference ObjectAbstract: In the American continent, and more specifically, of the Ecuadorian country, the tourism sector is pPalabras claves:Community Rural Tourism, ECUADOR, Strategic Plan, Sustainability, Touristic development, Zapotillo CantonAutores:Eva Sánchez-Amboage, Juanatey-Boga S., Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopus