Mostrando 10 resultados de: 59
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Publisher
Iberian Conference on Information Systems and Technologies, CISTI(16)
Advances in Intelligent Systems and Computing(6)
Espacios(5)
Profesional de la Informacion(4)
2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015(3)
Área temáticas
Dirección general(24)
Interacción social(22)
Producción(19)
Publicidad y relaciones públicas(15)
Medios documentales, educativos, informativos; periodismo(9)
Communication of official travel advices on social media
Conference ObjectAbstract: The research of information is a key stage in the election of tourism destinations. Travel advices mPalabras claves:COMMUNICATION, crises, Travel advices, TwitterAutores:De La Torre J.Á., Muñiz D.R.T., Valentín Alejandro Martínez FernándezFuentes:scopusComparative perspectives on CSR 2.0 in the contexts of Galicia and North of Portugal
Book PartAbstract: The social responsible behavior of three, four- and five star hotels located in two different regionPalabras claves:Autores:Ramón-Cardona J., Sánchez-Fernández M.D., Valentín Alejandro Martínez FernándezFuentes:scopusCompeting tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Conference ObjectAbstract: Today’s tourist industry is characterised by its increasingly profitable and competitive nature, forPalabras claves:facebook, positioning, Promotion, Social Medium, Tourist destinationAutores:C. Viñan Mereci, Christian Stalin Viñán-Merecí, Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:rraaescopusAttitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Cantón Zapotillo, ECUADOR, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusAudit of corporate communication and business profitability
Conference ObjectAbstract:Palabras claves:Autores:Cerviño J., Orosa J., Sanz De La Tajada L.A., Valentín Alejandro Martínez FernándezFuentes:scopusAn application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAn approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, Optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusAnálisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
ArticleAbstract: Structural equation modeling (SEM) is a useful statistical technique that establishes measurement moPalabras claves:Brand Equity, purchase intention, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusAdvertising investment as a tool for boosting consumption: Testing Galbraith’s hypothesis for Spain
ArticleAbstract: The recession that most of the world economies have been facing in the last years has caused a greatPalabras claves:Advertising investment, Galbraith’s hypothesis, Macroeconomic effects, UnemploymentAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopus