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Methodology to evaluate university communication on Facebook and Twitter
ArticleAbstract: Online social networks have become one of the main communication channels for higher education instiPalabras claves:Communication strategies, INTERACTIVE COMMUNICATION, Social media, SOCIAL NETWORKS, universities, University rankingAutores:Adriana Graciela Segura-Mariño, Fernández-Sande M., Paniagua-Rojano F.J.Fuentes:scopusStudents' perception of university communication
ArticleAbstract: The aim of this research is to evaluate the organizational communication of 21 Ecuadorian universitiPalabras claves:higher education, MARKETING, organizational communication, student perception, universitiesAutores:Adriana Graciela Segura-Mariño, Fernández-Sande M., Paniagua-Rojano F.J.Fuentes:scopus