Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

Article

Abstract: In recent years, academics and professionals have proposed omnichannel management as the best approa

Palabras claves:

B2B, Fuzzy Cognitive Maps, Omnichannel management, What-if

Autores:

Alonso-Garcia J., Estela Núñez-Barriopedro, Pablo-Martí F.

Fuentes:

scopus