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Filtros aplicados
Publisher
Industrial Marketing Management(1)
International Journal of Industrial Engineering and Management(1)
Área temáticas
Ciencias sociales(1)
Dirección general(1)
Funcionamiento de bibliotecas y archivos(1)
Programación informática, programas, datos, seguridad(1)
Área de conocimiento
Marketing(1)
Año de Publicación
2021(2)
Origen
scopus(2)
Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
ArticleAbstract: In recent years, academics and professionals have proposed omnichannel management as the best approaPalabras claves:B2B, Fuzzy Cognitive Maps, Omnichannel management, What-ifAutores:Alonso-Garcia J., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusOmnichannel Management in a B2B context: Concept, research agenda and bibliometric review
ReviewAbstract: The COVID-19 pandemic has driven increases in the provision of services through digital channels, evPalabras claves:B2B, Bibliometric methods, Digital transformation, Literature review, Omnichannel management, Research AgendaAutores:Alonso-Garcia J., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopus