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A Measurement Study of Online Tracking and Advertising in Ibero-America
ArticleAbstract: The ability of the online marketing industry to track and profile users' Web-browsing activity is whPalabras claves:Advertising, Ibero-America, online tracking, Privacy risksAutores:Forné J., José Estrada-Jiménez, Pallares-Segarra E., Parra-Arnau J., Rodríguez-Hoyos A.Fuentes:googlescopusOnline advertising: Analysis of privacy threats and protection approaches
ArticleAbstract: Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing buPalabras claves:online advertising, Privacy risks, User profiling, Web trackingAutores:Forné J., José Estrada-Jiménez, Parra-Arnau J., Rodríguez-Hoyos A.Fuentes:googlescopus