Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study

Conference Object

Abstract: Innovative consumers are very important to today’s businesses as they are the first adopters of new

Palabras claves:

consumer behavior, Consumer innovativeness, Cross-cultural study, TECHNOLOGY, Temporal focus

Autores:

Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.

Fuentes:

google

scopus