Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Conference Object(2)
Objetivos de Desarrollo Sostenible
ODS 12: Producción y consumo responsables(2)
ODS 8: Trabajo decente y crecimiento económico(2)
ODS 9: Industria, innovación e infraestructura(2)
Año de Publicación
2021(2)
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries
Conference ObjectAbstract: An area of great interest for business is establishing the factors that determine consumer intentionPalabras claves:Buy intention, consumer behavior, Hedonic motivation, TECHNOLOGY, Utilitarian motivationAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Zabelina E.V.Fuentes:googlescopusTemporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
Conference ObjectAbstract: Innovative consumers are very important to today’s businesses as they are the first adopters of newPalabras claves:consumer behavior, Consumer innovativeness, Cross-cultural study, TECHNOLOGY, Temporal focusAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopus