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Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries
Conference ObjectAbstract: An area of great interest for business is establishing the factors that determine consumer intentionPalabras claves:Buy intention, consumer behavior, Hedonic motivation, TECHNOLOGY, Utilitarian motivationAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Zabelina E.V.Fuentes:googlescopusTemporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
Conference ObjectAbstract: Innovative consumers are very important to today’s businesses as they are the first adopters of newPalabras claves:consumer behavior, Consumer innovativeness, Cross-cultural study, TECHNOLOGY, Temporal focusAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopusRole of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries
ArticleAbstract: This study investigates the predictors of the use of technology-based products and services in EcuadPalabras claves:Attitude toward technology, Cultural value, demographics, developing country, Emerging economy, Technology useAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Velín-Fárez M., Zabelina E.V.Fuentes:googlescopus