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6th IEEE Ecuador Technical Chapters Meeting, ETCM 2022(1)
Academia Revista Latinoamericana de Administracion(1)
Cultural-Historical Psychology(1)
Technological Forecasting and Social Change(1)
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Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
ArticleAbstract: Purpose: The purpose of this paper is to understand in-depth how consumers create value in their livPalabras claves:Consumer behaviour, Consumer value creation, Gika Latam 2019, Latin America, mobile instant messaging, WhatsAppAutores:Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Staniewski M.W., Velín-Fárez M., Zabelina E.V.Fuentes:googlescopusTemporal Focus as a Mediator between Cultural Values and Subjective Happiness: Evidence from Ecuador and Russia
ArticleAbstract: Though numerous scholars have studied subjective time, its predictors and effects, the general modelPalabras claves:Cultural values., demographics, Subjective happiness, Temporal focusAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopusOrganizational Culture and Digital Transformation: A Bibliometric Approach
Conference ObjectAbstract: Organizational culture is a key to the success of business digital-transformation initiatives. The cPalabras claves:Bibliometric Analysis, Digital transformation, Organizational cultureAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Parra-Domínguez J., Zabelina E.V.Fuentes:googlescopusRole of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries
ArticleAbstract: This study investigates the predictors of the use of technology-based products and services in EcuadPalabras claves:Attitude toward technology, Cultural value, demographics, developing country, Emerging economy, Technology useAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Velín-Fárez M., Zabelina E.V.Fuentes:googlescopus