Mostrando 7 resultados de: 7
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Publisher
Lecture Notes in Networks and Systems(3)
Technological Forecasting and Social Change(2)
6th IEEE Ecuador Technical Chapters Meeting, ETCM 2022(1)
Academia Revista Latinoamericana de Administracion(1)
Área temáticas
Interacción social(4)
Funcionamiento de bibliotecas y archivos(3)
Procesos sociales(3)
Cultura e instituciones(2)
Economía(2)
Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)
Conference ObjectAbstract: Mobile instant messaging (MIM) is one of the most influential technologies in society today due to iPalabras claves:consumer behavior, Extraversion, mobile instant messaging, Novelty seeking, TECHNOLOGYAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopusConsumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario
ArticleAbstract: Purpose: The purpose of this paper is to understand in-depth how consumers create value in their livPalabras claves:Consumer behaviour, Consumer value creation, Gika Latam 2019, Latin America, mobile instant messaging, WhatsAppAutores:Andrés Palacio-Fierro, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Staniewski M.W., Velín-Fárez M., Zabelina E.V.Fuentes:googlescopusCOVID-19, consumer behavior, technology, and society: A literature review and bibliometric analysis
ArticleAbstract: The COVID-19 crisis is among the most disruptive events in recent decades. Its profound consequencesPalabras claves:consumer behavior, covid-19, Disruptive events, Literature review, Panic buying, TECHNOLOGYAutores:Andrés Palacio-Fierro, Carlos Ramos-Galarza, Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopusHedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries
Conference ObjectAbstract: An area of great interest for business is establishing the factors that determine consumer intentionPalabras claves:Buy intention, consumer behavior, Hedonic motivation, TECHNOLOGY, Utilitarian motivationAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Zabelina E.V.Fuentes:googlescopusRole of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries
ArticleAbstract: This study investigates the predictors of the use of technology-based products and services in EcuadPalabras claves:Attitude toward technology, Cultural value, demographics, developing country, Emerging economy, Technology useAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Margarita Velín-Fárez, Velín-Fárez M., Zabelina E.V.Fuentes:googlescopusOrganizational Culture and Digital Transformation: A Bibliometric Approach
Conference ObjectAbstract: Organizational culture is a key to the success of business digital-transformation initiatives. The cPalabras claves:Bibliometric Analysis, Digital transformation, Organizational cultureAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Parra-Domínguez J., Zabelina E.V.Fuentes:googlescopusTemporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
Conference ObjectAbstract: Innovative consumers are very important to today’s businesses as they are the first adopters of newPalabras claves:consumer behavior, Consumer innovativeness, Cross-cultural study, TECHNOLOGY, Temporal focusAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopus