Mostrando 3 resultados de: 3
Filtros aplicados
Subtipo de publicación
Conference Object(3)
Área temáticas
Economía(2)
Procesos sociales(2)
Cultura e instituciones(1)
Dirección general(1)
Funcionamiento de bibliotecas y archivos(1)
Año de Publicación
2021(3)
Consumer Extraversion, Novelty Seeking, and Use of Mobile Instant Messaging (MIM)
Conference ObjectAbstract: Mobile instant messaging (MIM) is one of the most influential technologies in society today due to iPalabras claves:consumer behavior, Extraversion, mobile instant messaging, Novelty seeking, TECHNOLOGYAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopusHedonic and Utilitarian Motivations in Pbkp_redicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries
Conference ObjectAbstract: An area of great interest for business is establishing the factors that determine consumer intentionPalabras claves:Buy intention, consumer behavior, Hedonic motivation, TECHNOLOGY, Utilitarian motivationAutores:Carlos Ramos-Galarza, Deyneka O.S., Jorge Cruz-Cárdenas, Zabelina E.V.Fuentes:googlescopusTemporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
Conference ObjectAbstract: Innovative consumers are very important to today’s businesses as they are the first adopters of newPalabras claves:consumer behavior, Consumer innovativeness, Cross-cultural study, TECHNOLOGY, Temporal focusAutores:Deyneka O.S., Jorge Cruz-Cárdenas, Jorge Guadalupe-Lanas, Zabelina E.V.Fuentes:googlescopus