Escourido-Calvo M.
11
Coauthors
6
Documentos
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2019 | 1 |
| 2020 | 2 |
| 2021 | 1 |
| 2022 | 1 |
| 2023 | 1 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 4 |
| Impuesto | 2 |
| Psicología social | 1 |
| Estudios culturales | 1 |
| Sostenibilidad | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Dirección general | 3 |
| Publicidad y relaciones públicas | 2 |
| Consideraciones generales de la administración pública | 2 |
| Comunidades | 2 |
| Artes | 2 |
| Cultura e instituciones | 1 |
| Economía | 1 |
| Ciencias sociales | 1 |
| Economía financiera | 1 |
| Comercio | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 6 |
| Google Scholar | 0 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Valentín Alejandro Martínez Fernández | 6 |
| Prado-Domínguez A.J. | 4 |
| Verónica Crespo-Pereira | 1 |
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Publicaciones del autor
Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
Conference ObjectAbstract: The relationship between consumer expectations and satisfaction has brought with it, with the help oPalabras claves:consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogameAutores:Escourido-Calvo M., Valentín Alejandro Martínez FernándezFuentes:scopusInternalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusRepositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study
Conference ObjectAbstract: Among other consequences, the deterioration of the city brand causes a negative self- image, the losPalabras claves:City brand, City marketing, Paradigm shift, Repositioning, SustainabilityAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusPublic and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study
Conference ObjectAbstract: The complex and uncertain situation generated by socio-economic paradigm shifts, as is the case of tPalabras claves:asymmetric information, Benchmarking, City marketing, COMMUNICATION, Paradigm shift, Participatory process, public marketingAutores:Escourido-Calvo M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus