Mostrando 2 resultados de: 2
Publisher
Advances in Science, Technology and Engineering Systems(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Origen
scopus(2)
Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusPublic and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study
Conference ObjectAbstract: The complex and uncertain situation generated by socio-economic paradigm shifts, as is the case of tPalabras claves:asymmetric information, Benchmarking, City marketing, COMMUNICATION, Paradigm shift, Participatory process, public marketingAutores:Escourido-Calvo M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopus