Mostrando 5 resultados de: 5
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Publisher
Iberian Conference on Information Systems and Technologies, CISTI(3)
Advances in Science, Technology and Engineering Systems(1)
Smart Innovation, Systems and Technologies(1)
Área temáticas
Dirección general(3)
Artes(2)
Publicidad y relaciones públicas(2)
Ciencias sociales(1)
Comercio(1)
Área de conocimiento
Marketing(2)
Estudios culturales(1)
Impuesto(1)
Psicología social(1)
Sostenibilidad(1)
Objetivos de Desarrollo Sostenible
ODS 11: Ciudades y comunidades sostenibles(4)
ODS 16: Paz, justicia e instituciones sólidas(2)
ODS 17: Alianzas para lograr los objetivos(2)
ODS 12: Producción y consumo responsables(1)
ODS 9: Industria, innovación e infraestructura(1)
Origen
scopus(5)
Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
Conference ObjectAbstract: The relationship between consumer expectations and satisfaction has brought with it, with the help oPalabras claves:consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogameAutores:Escourido-Calvo M., Valentín Alejandro Martínez FernándezFuentes:scopusInternalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusThe local tax system as a relative price in city marketing: : The case of Santiago de Compostela
Conference ObjectAbstract: The city, as a product, encompasses all its offers and services, its economy, its infrastructures, iPalabras claves:City marketing, city price, city product, local tax systemAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusRepositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study
Conference ObjectAbstract: Among other consequences, the deterioration of the city brand causes a negative self- image, the losPalabras claves:City brand, City marketing, Paradigm shift, Repositioning, SustainabilityAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus