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Iberian Conference on Information Systems and Technologies, CISTI(4)
Advances in Science, Technology and Engineering Systems(1)
Smart Innovation, Systems and Technologies(1)
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Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
Conference ObjectAbstract: The relationship between consumer expectations and satisfaction has brought with it, with the help oPalabras claves:consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogameAutores:Escourido-Calvo M., Valentín Alejandro Martínez FernándezFuentes:scopusInternalising negative self-image externalities: The first objective for city marketing as a municipal management tool1
ArticleAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, Externality, perception, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusInternalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusRepositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study
Conference ObjectAbstract: Among other consequences, the deterioration of the city brand causes a negative self- image, the losPalabras claves:City brand, City marketing, Paradigm shift, Repositioning, SustainabilityAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusPublic and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study
Conference ObjectAbstract: The complex and uncertain situation generated by socio-economic paradigm shifts, as is the case of tPalabras claves:asymmetric information, Benchmarking, City marketing, COMMUNICATION, Paradigm shift, Participatory process, public marketingAutores:Escourido-Calvo M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe local tax system as a relative price in city marketing: : The case of Santiago de Compostela
Conference ObjectAbstract: The city, as a product, encompasses all its offers and services, its economy, its infrastructures, iPalabras claves:City marketing, city price, city product, local tax systemAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus