Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study

Conference Object

Abstract: The complex and uncertain situation generated by socio-economic paradigm shifts, as is the case of t

Palabras claves:

asymmetric information, Benchmarking, City marketing, COMMUNICATION, Paradigm shift, Participatory process, public marketing

Autores:

Escourido-Calvo M., Valentín Alejandro Martínez Fernández, Verónica Crespo-Pereira

Fuentes:

scopus