Mostrando 4 resultados de: 4
Subtipo de publicación
Conference Object(4)
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scopus(4)
Internalization of negative self-image of the city
Conference ObjectAbstract: In times of crisis or traumatic transformation processes, one of the most frequent negative externalPalabras claves:City marketing, COMMUNICATION, Externality, Self-image, Sense/pride of belongingAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusRepositioning the city brand to address the socioeconomic paradigm shift based on sustainability: A case study
Conference ObjectAbstract: Among other consequences, the deterioration of the city brand causes a negative self- image, the losPalabras claves:City brand, City marketing, Paradigm shift, Repositioning, SustainabilityAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopusPublic and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study
Conference ObjectAbstract: The complex and uncertain situation generated by socio-economic paradigm shifts, as is the case of tPalabras claves:asymmetric information, Benchmarking, City marketing, COMMUNICATION, Paradigm shift, Participatory process, public marketingAutores:Escourido-Calvo M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusThe local tax system as a relative price in city marketing: : The case of Santiago de Compostela
Conference ObjectAbstract: The city, as a product, encompasses all its offers and services, its economy, its infrastructures, iPalabras claves:City marketing, city price, city product, local tax systemAutores:Escourido-Calvo M., Prado-Domínguez A.J., Valentín Alejandro Martínez FernándezFuentes:scopus