Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame

Conference Object

Abstract: The relationship between consumer expectations and satisfaction has brought with it, with the help o

Palabras claves:

consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogame

Autores:

Escourido-Calvo M., Valentín Alejandro Martínez Fernández

Fuentes:

scopus