Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
On the regulation of personal data distribution in online advertising platforms
ArticleAbstract: Online tracking is the key enabling technology of modern online advertising. In the recently establiPalabras claves:Information privacy, online advertising, Revenue-invitation rate trade-offAutores:Forné J., José Estrada-Jiménez, Parra-Arnau J., Rodríguez-Hoyos A.Fuentes:googlescopusOnline advertising: Analysis of privacy threats and protection approaches
ArticleAbstract: Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing buPalabras claves:online advertising, Privacy risks, User profiling, Web trackingAutores:Forné J., José Estrada-Jiménez, Parra-Arnau J., Rodríguez-Hoyos A.Fuentes:googlescopus