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Publisher
2019 IEEE 4th Ecuador Technical Chapters Meeting, ETCM 2019(1)
Engineering Applications of Artificial Intelligence(1)
On the regulation of personal data distribution in online advertising platforms
ArticleAbstract: Online tracking is the key enabling technology of modern online advertising. In the recently establiPalabras claves:Information privacy, online advertising, Revenue-invitation rate trade-offAutores:Forné J., José Estrada-Jiménez, Parra-Arnau J., Rodríguez-Hoyos A.Fuentes:googlescopusMeasuring Online Tracking and Privacy Risks on Ecuadorian Websites
Conference ObjectAbstract: Online tracking has become a great enabler of massive surveillance so it is now a critical vector foPalabras claves:Digital advertising, ECUADOR, online tracking, privacy, transparencyAutores:Forné J., José Estrada-Jiménez, Parra-Arnau J., Rodríguez-Hoyos A.Fuentes:googlescopus