Acceptance of national and store brands of wine by supermarket consumers in the South of Chile

Article

Abstract: The relative importance of brand (traditional national, new or emerging national and store brand), p

Palabras claves:

Market Segmentation, National brands, Store brands

Autores:

Berta Schnettler, Germán Enrique Lobos, González M., Mills N., Miranda V. H., Mora M., Sepúlveda M. J.

Fuentes:

scopus