Combining user preferences and expert opinions: a criteria synergy-based model for decision making on the Web

Review

Abstract: Customers strongly base their e-commerce decisions on the opinions of others by checking reviews and

Palabras claves:

Criteria coalition synergy, Decision Making, Majority aggregation, Multi-criteria decision analysis, Social media

Autores:

Bernal R., Gomez-Ruiz J.A., Jose Ignacio Pelaez, Karanik M.

Fuentes:

scopus