Culture and Healthy Lifestyle: Factors Influencing the Decision to Buy Quinoa in the City of Latacunga in Cotopaxi Province, Ecuador

Article

Abstract: This research aimed to determine the factors that influence people’s decision to purchase quinoa, wi

Palabras claves:

Consumer culture, decision to buy quinoa, healthy consumer lifestyle, Quinoa consumer

Autores:

Gavilanes P., Maqueda R.H., Marín Quevedo K.P., Patricia Hernández-Medina

Fuentes:

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scopus