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Consumer decision process in restaurant selection: An application of the stylized ekb model
ReviewAbstract: Purpose - The aim of this paper is to propose a framework based on empirical work for understandingPalabras claves:Consumer decision making, Consumer decision process, Information processing theory, Regulatory focus theory, Restaurant marketingAutores:Bakirc A., Eugenia Wickens, Pedro LongartaFuentes:scopusAn Investigation into Restaurant Attributes: A Basis for a Typology
ArticleAbstract: This article has the aim of presenting the basis for a new, clearer classification of restaurant attPalabras claves:Consumer decision making, restaurant attributes, restaurant consumers, Restaurant marketing, RESTAURANTSAutores:Bakirc A., Eugenia Wickens, Pedro LongartFuentes:scopus