Harnessing big data for a multifunctional theory of the firm

Article

Abstract: This paper explores the potential of big data, such as those compiled by the Google Books project, t

Palabras claves:

BIG DATA, Business environment, functional differentiation, Google books project, Social macro trends, Theories of the firm

Autores:

Kaivo-oja J., Miguel Pérez-Valls, Roth S., Schwede P., Valentinov V.

Fuentes:

scopus