Documentos de Cuesta-Valiño P. | REDI

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Mostrando 5 resultados de: 5

Filtros aplicados

Área de conocimiento: "Marketing"

Subtipo de publicación

Publisher

Corporate Governance (Bingley)(1)

Corporate Social Responsibility and Environmental Management(1)

International Journal of Environmental Research and Public Health(1)

Journal of Business Research(1)

Journal of Business and Industrial Marketing(1)

Área temáticas

Dirección general(3)

Publicidad y relaciones públicas(3)

Interacción social(2)

Funcionamiento de bibliotecas y archivos(1)

Métodos informáticos especiales(1)

Área de conocimiento

Comportamiento del consumidor(1)

Responsabilidad social corporativa(1)

Año de Publicación

Origen

Palabras Claves

SATISFACTION(3)

Digitalization(2)

Brand loyalty(1)

Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

Abstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understan

Palabras claves:

Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel management

Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.

Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response

Abstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppo

Palabras claves:

attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian value

Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Abstract: In the digital era, the offer of multiple shopping channels in the retail sector has been improved,

Palabras claves:

Consumer experience, Digitalization, engagement, Loyalty, Omnichannel retail, SATISFACTION

Cuesta-Valiño P., Estela Núñez-Barriopedro, García-Henche B., Gutiérrez-Rodríguez P.

The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy

Abstract: The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibi

Palabras claves:

Corporate social responsibility, Image, Loyalty, Quality, Retail, SATISFACTION, socially responsible, Sustainable Development

Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.

The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

Abstract: Purpose: The study of the antecedents to loyalty is of great interest to both academics and professi

Palabras claves:

Brand image, Brand loyalty, Consumer happiness, FASHION, SATISFACTION, SEM model

Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.