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Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
ArticleAbstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppoPalabras claves:attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian valueAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusThe role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
ArticleAbstract: Purpose: The study of the background to programmatic advertising is of great interest in the contextPalabras claves:Cookies, digital marketing, Internet usage, Perceived annoyance, Perceived usefulness, PLS-SEM model, privacy, Programmatic advertising, UsabilityAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Mansori-Amar S.Fuentes:scopus