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scopus(6)
Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopusManagement of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
ArticleAbstract: Sports management is booming, thanks to society’s growing interest in sports in general. This work pPalabras claves:Commitment, Loyalty, SATISFACTION, Service quality, sport management, Systematic Review, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Rodríguez P.G.Fuentes:scopusModel based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
ArticleAbstract: Purpose: The main aim of this work is to design a model in which service quality receives satisfactiPalabras claves:happiness, Karate, Loyalty, PLS, SATISFACTION, Sem, Service quality, sport management, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Penelas-Leguía A.Fuentes:scopusStrategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
ArticleAbstract: In the digital era, the offer of multiple shopping channels in the retail sector has been improved,Palabras claves:Consumer experience, Digitalization, engagement, Loyalty, Omnichannel retail, SATISFACTIONAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, García-Henche B., Gutiérrez-Rodríguez P.Fuentes:scopusThe impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
ArticleAbstract: The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibiPalabras claves:Corporate social responsibility, Image, Loyalty, Quality, Retail, SATISFACTION, socially responsible, Sustainable DevelopmentAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopus