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Article(8)
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scopus(8)
China viewed by the west before covid-19: Spaniards’ perceptions and knowledge of china as a tourist destination
ArticleAbstract: China is not only becoming a major international tourist destination, and it also has huge potentialPalabras claves:China, knowledge, perceptions, spain, Tourism destination imageAutores:Cuesta-Valiño P., Rafael Ravina-Ripoll, Ramón-Cardona J., Serra-Cantallops A.Fuentes:scopusDigitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusPerception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
ArticleAbstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppoPalabras claves:attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian valueAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusStrategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
ArticleAbstract: In the digital era, the offer of multiple shopping channels in the retail sector has been improved,Palabras claves:Consumer experience, Digitalization, engagement, Loyalty, Omnichannel retail, SATISFACTIONAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, García-Henche B., Gutiérrez-Rodríguez P.Fuentes:scopusSustainable, smart and muslim-friendly tourist destinations
ArticleAbstract: Information and Communication Technology (ICT) tools are perfect for developing tourism. Several couPalabras claves:Halal tourism, IT applications, Muslim-friendly, Smart tourism, Sustainability, Tourist destinationAutores:Bolifa F., Cuesta-Valiño P., Estela Núñez-BarriopedroFuentes:scopusThe impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
ArticleAbstract: The purpose of this paper is to contribute to knowledge on the impact of corporate social responsibiPalabras claves:Corporate social responsibility, Image, Loyalty, Quality, Retail, SATISFACTION, socially responsible, Sustainable DevelopmentAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusThe role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
ArticleAbstract: Purpose: The study of the antecedents to loyalty is of great interest to both academics and professiPalabras claves:Brand image, Brand loyalty, Consumer happiness, FASHION, SATISFACTION, SEM modelAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusThe role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
ArticleAbstract: Purpose: The study of the background to programmatic advertising is of great interest in the contextPalabras claves:Cookies, digital marketing, Internet usage, Perceived annoyance, Perceived usefulness, PLS-SEM model, privacy, Programmatic advertising, UsabilityAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Mansori-Amar S.Fuentes:scopus