Mostrando 10 resultados de: 13
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Frontiers in Psychology(2)
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Corporate Governance (Bingley)(1)
Corporate Social Responsibility and Environmental Management(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
China viewed by the west before covid-19: Spaniards’ perceptions and knowledge of china as a tourist destination
ArticleAbstract: China is not only becoming a major international tourist destination, and it also has huge potentialPalabras claves:China, knowledge, perceptions, spain, Tourism destination imageAutores:Cuesta-Valiño P., Rafael Ravina-Ripoll, Ramón-Cardona J., Serra-Cantallops A.Fuentes:scopusDigitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopusManagement of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review
ArticleAbstract: Sports management is booming, thanks to society’s growing interest in sports in general. This work pPalabras claves:Commitment, Loyalty, SATISFACTION, Service quality, sport management, Systematic Review, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Rodríguez P.G.Fuentes:scopusManagement of the loyalty of the federated karate athlete and its correlation with happiness
Book PartAbstract: There are several studies that analyze the relationship between happiness and the dimensions of commPalabras claves:Affective commitment, Cognitive commitment, happinessAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C.Fuentes:scopusModel based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
ArticleAbstract: Purpose: The main aim of this work is to design a model in which service quality receives satisfactiPalabras claves:happiness, Karate, Loyalty, PLS, SATISFACTION, Sem, Service quality, sport management, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Loranca-Valle C., Penelas-Leguía A.Fuentes:scopusPerception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
ArticleAbstract: The growing concern for health is currently a global trend, so promoting healthy products is an oppoPalabras claves:attitude, Consumer response, healthy food, Hedonic value, intention, Social media advertising, SOCIAL NETWORKS, Utilitarian valueAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.Fuentes:scopusQuality Management as a key strategy for happiness in federation-based sport
ArticleAbstract: The relationship between sport and happiness has been proven on many occasions. On this way, physicaPalabras claves:federations, happiness, Karate, perceived quality, SATISFACTION, Social relationships, SPORT, trustAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Valle C.L.Fuentes:scopusStrategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
ArticleAbstract: In the digital era, the offer of multiple shopping channels in the retail sector has been improved,Palabras claves:Consumer experience, Digitalization, engagement, Loyalty, Omnichannel retail, SATISFACTIONAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, García-Henche B., Gutiérrez-Rodríguez P.Fuentes:scopusSustainable, smart and muslim-friendly tourist destinations
ArticleAbstract: Information and Communication Technology (ICT) tools are perfect for developing tourism. Several couPalabras claves:Halal tourism, IT applications, Muslim-friendly, Smart tourism, Sustainability, Tourist destinationAutores:Bolifa F., Cuesta-Valiño P., Estela Núñez-BarriopedroFuentes:scopus