The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

Article

Abstract: Purpose: The study of the antecedents to loyalty is of great interest to both academics and professi

Palabras claves:

Brand image, Brand loyalty, Consumer happiness, FASHION, SATISFACTION, SEM model

Autores:

Cuesta-Valiño P., Estela Núñez-Barriopedro, Rodríguez P.G.

Fuentes:

scopus