Spontaneous and personalized advertising through mpeg-7 markup and semantic reasoning: Exploring new ways for publicity and marketing over interactive digital TV

Conference Object

Abstract: Publicity is one of the sustaining pillars of the television industry. In an increasingly competitiv

Palabras claves:

Interactive Digital Television, personalization, Spontaneous advertising, T-commerce

Autores:

Bianco-Fernández Y., Casquero-Villacorta E., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Rey-López M.

Fuentes:

scopus