Mostrando 10 resultados de: 14
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International Journal of Environmental Research and Public Health(3)
2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018(1)
Applied Sciences (Switzerland)(1)
Corporate Governance (Bingley)(1)
Developments in Mathematics(1)
Children, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusCommunication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
ArticleAbstract: The challenges imposed by the global development agenda imply reflecting on the role and contributioPalabras claves:COMMUNICATION, happiness, POLICY, Social marketing, Social media, SUSTAINABLE DEVELOPMENT GOALSAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusAn approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
ArticleAbstract: This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United NationPalabras claves:Climate, gender, happiness, SDGs, Social marketing, WELL-BEINGAutores:Galiano-Coronil A., Ortega B.M., Ortega M., Rafael Ravina-RipollFuentes:scopusAn approach to exploring non-governmental development organizations interest groups on facebook
ArticleAbstract: This paper presents an approach for analyzing the stakeholders from various organizations based on tPalabras claves:COMMUNICATION, facebook, NGDO, Social network analysis, STAKEHOLDERSAutores:Domínguez C.S., Franco J.J.M.T., Galiano-Coronil A., Tobar Pesantez Luis BayardoFuentes:googlescopusFactors Affecting Corporate Happiness within Technology-Based Firms in Andalucia
Conference ObjectAbstract: Studies on corporate happiness have emerged as a new approach to management and productivity. The thPalabras claves:Happiness Economics, Technology-based firms, Wellness TheoryAutores:E. A.T., Evans R.D., Galiano-Coronil A., Rafael Ravina-RipollFuentes:scopusFood and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
ArticleAbstract: Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, SpaPalabras claves:Advertising, CHILDREN, Educommunication, FOOD, happiness management, HEALTH, MOBILE DEVICES, Social marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusEntrepreneurial culture, corporate imagen and export performance: An empirical study
ArticleAbstract: The analysis of a company's internal capacities is one of the most striking challenges of business mPalabras claves:Actividad exportadora, corporate image, Cultura Emprendedora, Empresa Exportadora, Entrepreneurial culture, Export activity, IMAGEN CORPORATIVA, Innovative behaviour, Manufacturing SMEs, Orientación innovadora, Sostenibilidad , Sustainable behaviourAutores:Galiano-Coronil A., Rafael Ravina-Ripoll, Villena-Manzanares F.Fuentes:scopusEvaluation of an Experience of Academic Happiness through Football at University
ArticleAbstract: The main objective of the university sport in Spain is the comprehensive training of the students. IPalabras claves:academic happiness, competition, Descriptive analysis, Education, fair play, football, performance, Physical Education, Social responsibility, Sustainability, University Students, VALUESAutores:Almorza-Gomar D., Galiano-Coronil A., Popescu C.R.G., Rafael Ravina-RipollFuentes:scopus