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Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
ArticleAbstract: The challenges imposed by the global development agenda imply reflecting on the role and contributioPalabras claves:COMMUNICATION, happiness, POLICY, Social marketing, Social media, SUSTAINABLE DEVELOPMENT GOALSAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusAn approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
ArticleAbstract: This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United NationPalabras claves:Climate, gender, happiness, SDGs, Social marketing, WELL-BEINGAutores:Galiano-Coronil A., Ortega B.M., Ortega M., Rafael Ravina-RipollFuentes:scopus