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International Journal of Environmental Research and Public Health(2)
2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018(1)
Corporate Governance (Bingley)(1)
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Children, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusBRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusFactors Affecting Corporate Happiness within Technology-Based Firms in Andalucia
Conference ObjectAbstract: Studies on corporate happiness have emerged as a new approach to management and productivity. The thPalabras claves:Happiness Economics, Technology-based firms, Wellness TheoryAutores:E. A.T., Evans R.D., Galiano-Coronil A., Rafael Ravina-RipollFuentes:scopusFood and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
ArticleAbstract: Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, SpaPalabras claves:Advertising, CHILDREN, Educommunication, FOOD, happiness management, HEALTH, MOBILE DEVICES, Social marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusEntrepreneurial culture, corporate imagen and export performance: An empirical study
ArticleAbstract: The analysis of a company's internal capacities is one of the most striking challenges of business mPalabras claves:Actividad exportadora, corporate image, Cultura Emprendedora, Empresa Exportadora, Entrepreneurial culture, Export activity, IMAGEN CORPORATIVA, Innovative behaviour, Manufacturing SMEs, Orientación innovadora, Sostenibilidad , Sustainable behaviourAutores:Galiano-Coronil A., Rafael Ravina-Ripoll, Villena-Manzanares F.Fuentes:scopusHappiness management and social marketing: A wave of sustainability and creativity
BookAbstract: In these moments of health crisis, happiness management and social marketing are not teaching that iPalabras claves:Autores:Galiano-Coronil A., Marchena-Domínguez J., Rafael Ravina-Ripoll, Tobar-Pesantenz L.B.Fuentes:scopusOrganizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
ArticleAbstract: Purpose: The purpose of this study is to understand the perception and purchase intentions of SpanisPalabras claves:Advertising, Communications, companies, happiness, MARKETING, Social, SustainabilityAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis BayardoFuentes:googlescopusTowards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz
ArticleAbstract: One of the social responsibilities university professors of a Marketing class should have is to provPalabras claves:Collaborative learning, happiness, Historical Debate, Teaching Innovation StrategyAutores:Estela Núñez-Barriopedro, Galiano-Coronil A., Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopus