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International Journal of Environmental Research and Public Health(2)
2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018(1)
Applied Sciences (Switzerland)(1)
Frontiers in Psychology(1)
International Review on Public and Nonprofit Marketing(1)
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Children, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusCommunication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
ArticleAbstract: The challenges imposed by the global development agenda imply reflecting on the role and contributioPalabras claves:COMMUNICATION, happiness, POLICY, Social marketing, Social media, SUSTAINABLE DEVELOPMENT GOALSAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusAn approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
ArticleAbstract: This descriptive study aims to identify the most published SDGs by @GlobalGoalsUN, the United NationPalabras claves:Climate, gender, happiness, SDGs, Social marketing, WELL-BEINGAutores:Galiano-Coronil A., Ortega B.M., Ortega M., Rafael Ravina-RipollFuentes:scopusAn approach to exploring non-governmental development organizations interest groups on facebook
ArticleAbstract: This paper presents an approach for analyzing the stakeholders from various organizations based on tPalabras claves:COMMUNICATION, facebook, NGDO, Social network analysis, STAKEHOLDERSAutores:Domínguez C.S., Franco J.J.M.T., Galiano-Coronil A., Tobar Pesantez Luis BayardoFuentes:googlescopusFactors Affecting Corporate Happiness within Technology-Based Firms in Andalucia
Conference ObjectAbstract: Studies on corporate happiness have emerged as a new approach to management and productivity. The thPalabras claves:Happiness Economics, Technology-based firms, Wellness TheoryAutores:E. A.T., Evans R.D., Galiano-Coronil A., Rafael Ravina-RipollFuentes:scopusFood and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
ArticleAbstract: Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, SpaPalabras claves:Advertising, CHILDREN, Educommunication, FOOD, happiness management, HEALTH, MOBILE DEVICES, Social marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopus