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2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018(1)
Energies(1)
Espacios(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Journal of Legal, Ethical and Regulatory Issues(1)
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Dirección general(5)
Economía de la tierra y la energía(2)
Interacción social(2)
Procesos sociales(2)
Comercio internacional(1)
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Marketing(3)
Emprendimiento(1)
Gestión de recursos humanos(1)
Humanidades(1)
Ingeniería energética(1)
BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusHappiness management and social marketing: A wave of sustainability and creativity
BookAbstract: In these moments of health crisis, happiness management and social marketing are not teaching that iPalabras claves:Autores:Galiano-Coronil A., Marchena-Domínguez J., Rafael Ravina-Ripoll, Tobar-Pesantenz L.B.Fuentes:scopusFactors Affecting Corporate Happiness within Technology-Based Firms in Andalucia
Conference ObjectAbstract: Studies on corporate happiness have emerged as a new approach to management and productivity. The thPalabras claves:Happiness Economics, Technology-based firms, Wellness TheoryAutores:E. A.T., Evans R.D., Galiano-Coronil A., Rafael Ravina-RipollFuentes:scopusEntrepreneurial culture, corporate imagen and export performance: An empirical study
ArticleAbstract: The analysis of a company's internal capacities is one of the most striking challenges of business mPalabras claves:Actividad exportadora, corporate image, Cultura Emprendedora, Empresa Exportadora, Entrepreneurial culture, Export activity, IMAGEN CORPORATIVA, Innovative behaviour, Manufacturing SMEs, Orientación innovadora, Sostenibilidad , Sustainable behaviourAutores:Galiano-Coronil A., Rafael Ravina-Ripoll, Villena-Manzanares F.Fuentes:scopus