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Applied Sciences (Switzerland)(1)
Energies(1)
Frontiers in Psychology(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
International Journal of Environmental Research and Public Health(1)
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Dirección general(4)
Interacción social(4)
Procesos sociales(3)
Otros problemas y servicios sociales(2)
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Children, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusCommunication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
ArticleAbstract: The challenges imposed by the global development agenda imply reflecting on the role and contributioPalabras claves:COMMUNICATION, happiness, POLICY, Social marketing, Social media, SUSTAINABLE DEVELOPMENT GOALSAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusAn approach to exploring non-governmental development organizations interest groups on facebook
ArticleAbstract: This paper presents an approach for analyzing the stakeholders from various organizations based on tPalabras claves:COMMUNICATION, facebook, NGDO, Social network analysis, STAKEHOLDERSAutores:Domínguez C.S., Franco J.J.M.T., Galiano-Coronil A., Tobar Pesantez Luis BayardoFuentes:googlescopusHappiness management and social marketing: A wave of sustainability and creativity
BookAbstract: In these moments of health crisis, happiness management and social marketing are not teaching that iPalabras claves:Autores:Galiano-Coronil A., Marchena-Domínguez J., Rafael Ravina-Ripoll, Tobar-Pesantenz L.B.Fuentes:scopus