Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management

Article

Abstract: Purpose: The purpose of this study is to understand the perception and purchase intentions of Spanis

Palabras claves:

Advertising, Communications, companies, happiness, MARKETING, Social, Sustainability

Autores:

Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo

Fuentes:

google

scopus