What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context

Article

Abstract: Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected

Palabras claves:

Brand Equity, Price, Retailer, Store brand, Store image

Autores:

Calvo-Porral C., Juanatey-Boga S., Lévy-Mangín J.P., Valentín Alejandro Martínez Fernández

Fuentes:

scopus