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Communications in Computer and Information Science(1)
Expert Systems with Applications(1)
SIGMAP 2007 - International Conference on Signal Processing and Multimedia Applications, Proceedings(1)
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Publicidad y relaciones públicas(3)
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scopus(3)
Spontaneous and personalized advertising through mpeg-7 markup and semantic reasoning: Exploring new ways for publicity and marketing over interactive digital TV
Conference ObjectAbstract: Publicity is one of the sustaining pillars of the television industry. In an increasingly competitivPalabras claves:Interactive Digital Television, personalization, Spontaneous advertising, T-commerceAutores:Bianco-Fernández Y., Casquero-Villacorta E., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Rey-López M.Fuentes:scopusSpontaneous interaction with audiovisual contents for personalized e-commerce over Digital TV
ArticleAbstract: The development of the Interactive Digital TV technologies has the potential to open new possibilitiPalabras claves:E-Commerce, Interactive Digital TV, personalization, Spontaneous advertisingAutores:Blanco-FernÁndez Y., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Redondo R.P.D., Rey-López M., Solla A.G., Vilas F.Fuentes:scopusThe MiSPOT system: Personalized publicity and marketing over interactive digital TV
Conference ObjectAbstract: The development of Interactive Digital TV bears a great potential for electronic commerce, which remPalabras claves:Autores:Blanco-FernÁndez Y., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Rey-López M., Tubío-Pardavila R.Fuentes:scopus