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Expert Systems with Applications(1)
Multimedia Tools and Applications(1)
SIGMAP 2007 - International Conference on Signal Processing and Multimedia Applications, Proceedings(1)
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Métodos informáticos especiales(2)
Publicidad y relaciones públicas(2)
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Escuelas y sus actividades; educación especial(1)
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scopus(3)
Spontaneous and personalized advertising through mpeg-7 markup and semantic reasoning: Exploring new ways for publicity and marketing over interactive digital TV
Conference ObjectAbstract: Publicity is one of the sustaining pillars of the television industry. In an increasingly competitivPalabras claves:Interactive Digital Television, personalization, Spontaneous advertising, T-commerceAutores:Bianco-Fernández Y., Casquero-Villacorta E., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Rey-López M.Fuentes:scopusSpontaneous interaction with audiovisual contents for personalized e-commerce over Digital TV
ArticleAbstract: The development of the Interactive Digital TV technologies has the potential to open new possibilitiPalabras claves:E-Commerce, Interactive Digital TV, personalization, Spontaneous advertisingAutores:Blanco-FernÁndez Y., GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Redondo R.P.D., Rey-López M., Solla A.G., Vilas F.Fuentes:scopusT-MAESTRO and its authoring tool: Using adaptation to integrate entertainment into personalized t-learning
ArticleAbstract: Interactive Digital TV opens new learning possibilities where new forms of education are needed. OnPalabras claves:Adaptation, edutainment, personalization, SCORM, t-learningAutores:GarcÍa-Duque J., José Pazos-Arias, Martín López-Nores, Ramos-Cabrer M., Redondo R.P.D., Rey-López M., Solla A.G., Vilas F.Fuentes:scopus