The impact of franchisor signaling on entrepreneurship in emerging markets

Article

Abstract: This article contributes to the body of knowledge on emerging economy entrepreneurship in terms of f

Palabras claves:

Brazil, Emerging market economies, Franchising, New business development, Signaling

Autores:

Fadairo M., Lanchimba Cintya, Silva V.L.D.S., Welsh D.H.B.

Fuentes:

google

scopus