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Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
ArticleAbstract: Although the marketing literature has found that temporary retail price discounts cause a significanPalabras claves:discounts, Prices, Sales spike, SVM semiparametric regression, temporary price discounts intervalsAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusUsing Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
ArticleAbstract: This paper analyses the sales impact of temporary retail price discount on consumer goods product caPalabras claves:Autores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopus