Evaluating temporary retail price discounts using semiparametric regression

Article

Abstract: Purpose - To analyze the impact of temporary retail price discount on a consumer goods product categ

Palabras claves:

discounts, Price positioning, Promotional methods, RETAILING

Autores:

Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.

Fuentes:

scopus