Mostrando 4 resultados de: 4
Filtros aplicados
Subtipo de publicación
Article(4)
Publisher
International Journal of Market Research(1)
International Review of Retail, Distribution and Consumer Research(1)
Journal of Product and Brand Management(1)
Journal of Retailing and Consumer Services(1)
Área temáticas
Dirección general(2)
Funcionamiento de bibliotecas y archivos(2)
Probabilidades y matemática aplicada(2)
Economía(1)
Métodos informáticos especiales(1)
Assessing the impact of temporary retail price discounts intervals using SVM semiparametric regression
ArticleAbstract: Although the marketing literature has found that temporary retail price discounts cause a significanPalabras claves:discounts, Prices, Sales spike, SVM semiparametric regression, temporary price discounts intervalsAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusEvaluating temporary retail price discounts using semiparametric regression
ArticleAbstract: Purpose - To analyze the impact of temporary retail price discount on a consumer goods product categPalabras claves:discounts, Price positioning, Promotional methods, RETAILINGAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusUsing Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution
ArticleAbstract: This paper analyses the sales impact of temporary retail price discount on consumer goods product caPalabras claves:Autores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopusUsing daily store-level data to understand price promotion effects in a semiparametric regression model
ArticleAbstract: Though it has been widely reported in the marketing literature that temporary price discounts generaPalabras claves:Daily store-level scanner-data, Deal effect curve, Semiparametric regressionAutores:Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.Fuentes:scopus