Using Support Vector Semiparametric Regression to estimate the effects of pricing on brand substitution

Article

Abstract: This paper analyses the sales impact of temporary retail price discount on consumer goods product ca

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Autores:

Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.

Fuentes:

scopus