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Article(2)
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Administración pública y ciencia militar(1)
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Funcionamiento de bibliotecas y archivos(1)
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2020(2)
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scopus(2)
Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis
ArticleAbstract: In the last decade, the advertising industry has experienced a quantum leap, powered by recent advanPalabras claves:Advertising research, Bibliometrics, COMMUNICATION, consumer behavior, emotion understanding, opinion mining, science mapping analysis, SciMAT, sentiment analysis, Vosviewer, Web of Science (WoS)Autores:Cobo M.J., Heras-Pedrosa C.D.L., Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopusOpinion mining and sentiment analysis in marketing communications: A science mapping analysis in web of science (1998-2018)
ArticleAbstract: Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in onlPalabras claves:Advertising, Bibliometric indicators, MARKETING, opinion mining, science mapping analysis, Scientific collaboration, sentiment analysis, Web of Science (WoS)Autores:Heras-Pedrosa C.D.L., Jose Ignacio Pelaez, Sanchez-Nunez P.Fuentes:scopus