Mostrando 4 resultados de: 4
Filtros aplicados
Publisher
Smart Innovation, Systems and Technologies(2)
Iberian Conference on Information Systems and Technologies, CISTI(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Área temáticas
Dirección general(4)
Interacción social(2)
Publicidad y relaciones públicas(2)
Economía(1)
Escuelas y sus actividades; educación especial(1)
Área de conocimiento
Educación superior(1)
Business to consumer (B2c): Factors preventing online purchase by students of higher education in portugal
ArticleAbstract: Information and communication technologies have transformed the way of doing business. The developmePalabras claves:B2C, barriers, Consumer behaviour, E-Commerce, Information Technologies, Online shoppingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa GuardaFuentes:scopusGeographic market intelligence as a competitive advantage
Conference ObjectAbstract: Advances in information and communication technologies are providing more and more alternative waysPalabras claves:competitive advantage, crowdsourcing, Geographic information systems, GEOMARKETING, Spatial Data WarehousesAutores:Lopes I.M., Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopusThe Influence of YouTubers in Consumer Behavior
Conference ObjectAbstract: The massive use of the Internet, the development of new information and communication technologies aPalabras claves:digital marketing, influencers, SOCIAL NETWORKS, YouTubersAutores:Lopes I.M., Teresa Guarda, Vázquez E.G., Vitor J.A.Fuentes:googlescopus